The experts would confirm that one of the most overlooked and neglected aspects of any video is the audio or music. If you’re an amateur video editor or videographer, you may have a difficult time finding the right audio and music for your videos, and you’re certainly concerned about choosing audio and music which may be unsuitable or even downright cheesy. With the wrong audio, your video could very well be ruined. So how important is music and audio for your video? Here’s a look at the real importance of the proper music and audio when it comes to a successful video.
The right tone
With the right music, you can set the right tone. The music’s pace would need to be in harmony with the video’s feel. You wouldn’t want to pair music which is upbeat or fast-paced with a heart-wrenching video clip, would you? Of course, no one would do this, but you get the point. In the same vein, you don’t want music which has been overused – you’d want your video to be unique and exceptional, and if you end up pairing it with music which has been used time and again, your video will just be buried under all other videos playing the same type of music.
The right image
Your video’s music will say a lot about your company or organisation. This is why you would want your music to give the right image and impression to viewers. For example, the use of too many synthesizers can give the impression that your organisation is dated or old, whilst too many heavy, thumping beats in a minute can give viewers the feeling that you’re trying too hard to seem young and upbeat in your video. There needs to be the right audio balance so you can impart the right image.
Selecting the proper music and audio
The importance of selecting the proper music and audio can’t be denied, especially if you want your video to be promoted to a wider audience. When it comes to selecting the music, you want to have a good understanding of your viewers. How do you want them to feel as they are watching your video? Select music and audio which is suitable for interviews or footage, and make sure you can properly edit the music so it fits your purpose and tone.
When it comes to the proper music and audio, you can definitely turn to Final Cut Pro X Music available from FCPAudio.co.uk, which can provide you with the ideal genre and mood-specific music for whatever purpose. A good video will always be accompanied with the right music and audio – and if you find music and audio which is entirely suitable to your video, then you have a good chance of success.
Image attributed to FCPAudio.co.uk